Effective Date: 25/05/2025
Makedas Travel respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Makedas Travel
Licensed tour operator based in Santorini, Greece
Email: info@makedastravel.gr
Phone/WhatsApp: +30 697 8126 670
License No: 1167Ε60000969501
VAT No: EL150663292

2. What Personal Data We Collect

Depending on your interaction with our website or services, we may collect:

Contact details (name, email, phone)
Booking information (date, time, preferences)
Payment information (processed securely via external providers)
Device and usage data (IP address, browser type, referring URLs, pages visited, time spent)
User behavior data (clicks, scrolls, and interaction tracking)

3. Why We Collect Your Data

We collect data for the following purposes:

To process bookings and deliver tour services
To communicate with you (e.g. confirmations, support)
To improve our website and customer experience
To send marketing updates (only with consent)
To analyze visitor behavior and optimize ad performance
To comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

Contractual necessity (e.g. when you make a booking)
Consent (e.g. marketing or analytics cookies)
Legal obligations (e.g. invoicing)
Legitimate interests (e.g. website security and service optimization)

5. Third-Party Tools We Use

We use several third-party services that may process your data on our behalf:

Analytics & User Behavior

Google Analytics 4
Tracks how users interact with our website (IP address anonymized).
Google Tag Manager
Manages and deploys tracking scripts. Does not collect personal data itself.
Hotjar
Captures heatmaps and session recordings. Personal data is automatically anonymized.
Metricool
Monitors website performance, traffic, and social engagement.

Advertising & Retargeting

Google Ads
Tracks ad conversions and serves targeted ads.
Meta (Facebook) Pixel
Tracks visitor behavior for ad performance and remarketing on Facebook/Instagram.

Email Marketing

Mailchimp
Collects email addresses and names (if provided) for newsletters and updates.

6. Cookies

We use cookies to:

Ensure basic website functionality
Analyze user behavior (analytics)
Personalize ads and remarketing
Remember preferences

A cookie banner will appear when you visit our website to let you accept or reject non-essential cookies. You can also manage cookies through your browser settings.

7. Who We Share Your Data With

We only share personal data with:

Authorized staff and contractors
Payment processors (PCI-DSS compliant)
Analytics and marketing service providers (as listed above)
Legal or regulatory authorities (only when legally required)

All third parties are GDPR-compliant and process data under our instructions.

8. Data Retention

We retain personal data only as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal and accounting requirements (typically up to 6 years)

9. Your Rights Under GDPR

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
File a complaint with the Hellenic Data Protection Authority

To exercise any of these rights, contact us at info@makedastravel.gr.

10. Data Security

We implement appropriate technical and organizational safeguards to protect your data, including encryption, access restrictions, and secure data storage.

11. Changes to This Policy

We may update this policy occasionally. The latest version will always be posted on this page.

12. Contact Us

For any questions about this Privacy Policy or your data rights:
Email: info@makedastravel.gr
Phone/WhatsApp: +30 697 8126 670